Everybody knows the idea of visiting an abandoned warehouse is never attractive. What would you say if an old textile company hosted a modern art collection where you just might live a unique experience? And what would you say if the owner of the artwork exposed is the same person that owns the company offering the space?
This is how the Maramotti Collection was born, a collection of paintings and artworks owned by Achille Maramotti, the founder of the fashion brand Max Mara. The collection is hosted in the historical headquarters of the company, and is spiced up by temporary site-specific art exhibits, art awards, and entertainment. A true masterpiece.
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