Almost all of São Paulo is familiar with the Fidalga brand. But few know the brand’s secret. In the Casa Verde neighbourhood, north of the city, the company reserves 100 square meters of its basement for displaying and selling 180 models of hairbrushes. A world record. And a kind of tribute to the company’s founder, Enrique Gandara, who began as an itinerant salesman. His children are now the current owners. The tour is a must. Especially when you are having a bad hair day.
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